SFXO is a creative studio led by Shawn Taylor and I to celebrate San Francisco and its creative community. I developed SFXO’s brand and did illustrations that have evolved in to sticker campaigns and logos that spun off in to side projects like Sightsee and Meet Your Maker.
Follow SFXO's latest work on Instagram
Playing on the nostalgic Golden State Warrior's “The City” logo, we wanted our logo to feel modern, geometrically stable, and familiar
Left: SFXO’s primary logo.
Right: SFXO’s sticker design and seal that demonstrates pride for makers who serve San Francisco.
Early on, I made a point to inspire ownership by illustrating team members to use for social posts and our web pages
Since founding SFXO, we’ve gravitated towards 3 particutlar monuments - The Transamerica Pyramid, Sutro Tower, and The Golden Gate Bridge
Our main colors are a cool and dark charcoal, a deep champagne, and white. Stylistically we lean on typography, illustration and whitespace.
SFXO has been an amazing excuse to illustrate the Sutro Tower which we've used for social media posts and banner images
SFXO in the wild
Like all design projects, physically bringing our brand to life to share with others, is the best part. From having pins and stamps made to sell and give to our favorite makers to pieces we've made for our "workspace" (Shawn's and my dining room).
"Made with love in San Francisco" Stickers
Our longest standing campaign and project is the "Made with Love in San Francisco" stickers. We drop off at locations in a guerrilla fashion or by politely asking permission at our favorite cafes, galleries, studios, and businesses all over San Francisco.