Early designs
Playing on the nostalgic Golden State Warrior's “The City” logo, we wanted our logo to feel modern, geometrically stable, and familiar

Left: SFXO’s primary logo.

Right: SFXO’s sticker design and seal that demonstrates pride for makers who serve San Francisco.


Contributor Illustrations
Early on, I made a point to inspire ownership by illustrating team members to use for social posts and our web pages


Design variations
Since founding SFXO, we’ve gravitated towards 3 particutlar monuments - The Transamerica Pyramid, Sutro Tower, and The Golden Gate Bridge


SFXO's Brand
Our main colors are a cool and dark charcoal, a deep champagne, and white. Stylistically we lean on typography, illustration and whitespace. 


Sutro Illustration
SFXO has been an amazing excuse to illustrate the Sutro Tower which we've used for social media posts and banner images


SFXO in the wild
Like all design projects, physically bringing our brand to life to share with others, is the best part.  From having pins and stamps made to sell and give to our favorite makers to pieces we've made for our "workspace" (Shawn's and my dining room).


"Made with love in San Francisco" Stickers
Our longest standing campaign and project is the "Made with Love in San Francisco" stickers. We drop off at locations in a guerrilla fashion or by politely asking permission at our favorite cafes, galleries, studios, and businesses all over San Francisco.